THE MAN, THE MYTH, THE LEGAND, PART TWO

If you read my blog last week about the most popular food brand mascot, Mr. Peanut, you know my thoughts about the whole Public Relations and Marketing strategy of this campaign. IT WAS GENIUS!

In my last blog about Mr. Peanut, I mentioned there was going to be a two part
commercial and I loved the result. It was something I didn't expect and I believe the audience was happy about the ending.

The company called this ad "The Tribute" to Mr. Peanut. Many people wondered if Mr. Peanut actually died? They asked who is going to replace one of the most popular food brand mascots in history?

So, what happened?

The commercial took place with Wesley Snipes giving the eulogy to Mr. Peanut. Some important characters are in attendance, including Mr. Clean and Kool-Aid man. As the funeral was happening, Kool-Aid man shed a tear, which caused a plant to sprout and a baby Mr. Peanut was born.

Click here to watch the commercial.

So, Mr. Peanut died and came back to life as a baby. Once again, Twitter blew up about the Mr. Peanut campaign, which helped Planters with this public relations and marketing strategy. The twitter account for Mr. Peanut is now called Baby Nut instead of The Estate of Mr. Peanut. 

The two episode commercial of Mr. Peanut is a great example of a company using social media to promote its brand. You can see the use of social media and how it impacts everyday lives. I'm looking forward to Baby Nut being the new and cute face of Planters.