Tuesday, February 11, 2020

THE BUCKET LIST FAMILY

In chapter 2 of the textbook "Social Media for Strategic Communication," the author writes about ethics and policies with the different social media platforms. In one section, Karen Freberg highlights the use of endorsements through social media. With endorsements comes bloggers and influencers, which makes me think of my favorite social media influencer: THE BUCKET LIST FAMILY. 

The bucket list family is a family of five, who travel the world for content. They are known for their 2.4 million Instagram followers, 955K subscribers on YouTube and their vlogs posted about with every adventure.

This family sold everything they owned and traded in everything for a lifestyle of travel. They planned on being gone for six months but it turned into a never-ending travel around the world. They are very successful social media travel influencers and promote themselves on Instagram and Youtube. Click here to watch more about their story.

The bucket list family partners up with a bunch of different companies to promote a brand, company or their own business. For Christmas, the family conducted a 12 day of giveaways to people who follow a business, comment and share certain posts.

I love the bucket list family because their children are adorable, their life seems incredible and their social media content is amazing. When I start watching a video, I can't stop stalking their social medias and I want to be able to travel like them. 

The content they post is high quality but also very personal. It is a perfect example of a travel influencers as well as a family-friendly account to follow. 

1 comment:

  1. I will for sure have to check out the Bucket List Family. That is so crazy that they sold everything they owned to go on a new adventure. They're family is the cutest. I love how you tied your love for their content into the Chapter 2 reading. Great blog, Emily!

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