The next textbook we are reading in my social media principles class is called "Social Media for Strategic Communication." The author, Karen Freberg, gives insight about creating a strategic mindset for social media activities, tools, audiences, conversations and relationships.
In Chapter 1, Freberg mentions the use of two areas in order for the social media platform to be successful: creativity and storytelling.
CREATIVITY
Creativity in a post is getting more important because of the increase use of social media in businesses and organizations. Creativity creates buzz, excitement and conversations with the audience. You have to find a way to execute your creativity. For example, we created a hype video for this basketball season. It got us really excited for the season and a lot of parents and friends commented on the post.
"The ultimate goal is not just to have one organization or brand tell a story but also to create a spark for others to be motivated to participate and share these conversations and stories with others."
STORETELLING
Going along with creativity, there has to be story behind the post so the audience can relate with the organization. The post should be able to tap into the emotions so a memory can pop into their mind and have it relate to the post. Remember, the best person to share your story is yourself. So make it your vision, personality and persona.
"All successful social media brands, companies and professionals spend a lot of time and energy sharing their stories in a creative and unique way."
Make sure when you post about your brand, product or company, you use creativity and a story to relate to the audience. If you focus on these two aspects within your social media, you will find yourself being successful and happy with the results.
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