CANVA, CANVA, CANVA

After reading Chapter 3 of "Social Media for Strategic Communications," I learned about visual content creation. Karen Freberg says textual and visual content is key and necessary to any social media roles.

When it comes to creating content, you want your social media to have a specific theme, voice and message to your audience that speaks to who you are and what you stand for as a personal brand for your community. There are specific tools she mentioned to use and one is called Canva. 

Canva is a graphic design platform used to create social media graphics, presentations, posters and other visual content. This tool holds millions of images, fonts and templates to help promote your personal or professional brand. 

I love Canva and would recommend anyone using this device to help promote their business. In college, I have taken on a lot of roles acting as the Social Media Manager in organizations and clubs. It's a lot of drag and drop and easy to use. I was creating professional and organized Instagram for various clubs on campus and then realized I can make cute Instagram post for my friends and personal accounts.

Canva offers different templates you can choose from like flyers, Instagram posts, Facebook posts, logos and infographics. You can also create brochures, resumes and business cards. My favorite thing about Canva is the fact of how user-friendly it is.The creative process is extremely simple and you don't need any previous experience to make the artwork with the program. 

"Canva is a great visual tool with affordable templates and social media-size configurations for you to use, personalize and share for branding online."